A precision-engineered, multi-channel marketing blueprint for India's premier Glass, Facade & Architectural Products Exhibition — targeting 100+ exhibitors and 8,000+ industry professionals.
This proposal outlines a disciplined, ROI-focused marketing strategy to position Inframe Expo 2026 as South India's most impactful B2B trade exhibition — executed within a total budget of ₹5,00,000.
Positioning Inframe Expo as a premium, curated B2B exhibition attracting industry decision-makers from across India and international markets.
Focused targeting of architects, developers, fabricators, and corporate buyers — not general public — ensuring every footfall delivers business value.
Enabling 100+ exhibitors to connect with qualified buyers, generate leads, launch products, and build long-term industry relationships.
Multi-channel outreach spanning Chennai local, pan-India digital, and targeted international visibility through industry networks.
Structured 5-phase timeline from April to September 2026 ensuring systematic build-up, peak momentum, and seamless on-ground delivery.
Every rupee tracked against defined KPIs — registrations, engagement rates, exhibitor inquiries, and media impressions.
Marketing communications are crafted and delivered through two parallel, distinct strategies — one for potential Visitors, one for Exhibitors — with different messaging, channels, and conversion goals.
Driving qualified industry professionals to attend
Securing 100+ quality brand participations
A structured 5-phase execution plan from April 2026 to post-event follow-up, with specific task ownership, dates, and audience targeting for each activity.
April 1 – April 30, 2026 | Setup, assets, and initial outreach
| Task | Start Date | Deadline | Audience | Channel | Level |
|---|---|---|---|---|---|
| Finalize brand identity — logo, color palette, typography, brand guidelines document | Apr 1 | Apr 5 | Both | Internal | Setup |
| Build event microsite / landing page — visitor registration, exhibitor inquiry form, countdown timer | Apr 1 | Apr 12 | Both | Website | National |
| Create all marketing collateral — brochure, stall rate card, exhibitor kit, visitor flyer (digital + print-ready) | Apr 5 | Apr 15 | Both | Design | Setup |
| Set up social media pages — LinkedIn, Instagram, Facebook; profile optimization + cover images | Apr 5 | Apr 8 | Both | Social Media | National |
| Build email database — architects, designers, builders in Chennai (COA list, IIA TN chapter, CREDAI Chennai) | Apr 8 | Apr 20 | Visitor | Email / CRM | Chennai Local |
| Build exhibitor prospect list — 250+ brand contacts (MDs / Sales Heads) across Glass, Facade, Hardware, Laminates | Apr 8 | Apr 20 | Exhibitor | CRM / LinkedIn | National |
| Official expo announcement post — event teaser across all social media platforms + press release to Glass Bulletin & trade media | Apr 15 | Apr 15 | Both | Social + PR | National |
| Begin exhibitor cold outreach — 1st email blast + LinkedIn InMail to 250 brand decision-makers with exhibitor kit attached | Apr 20 | Apr 30 | Exhibitor | Email + LinkedIn | National |
| Chennai venue recce & layout finalization — Chennai Trade Centre hall plan, stall zone mapping, logistics checklist | Apr 20 | Apr 30 | Both | On-ground | Chennai Local |
May 1 – June 30, 2026 | Full outreach push & booking confirmations
| Task | Start Date | Deadline | Audience | Channel | Level |
|---|---|---|---|---|---|
| Launch LinkedIn paid campaign — Exhibitors: Targeted ads to Manufacturing MDs, Sales Directors in Glass/Facade/Hardware sector (Delhi, Mumbai, Bengaluru, Ahmedabad) | May 1 | Jun 30 | Exhibitor | LinkedIn Ads | National |
| Launch LinkedIn paid campaign — Visitors: Target Architects, Interior Designers, Builders in South India + top 8 metros | May 1 | Aug 31 | Visitor | LinkedIn Ads | National |
| WhatsApp campaign — Round 1: Send exhibitor pitch video + brochure to 500 contacts via WhatsApp Business API | May 5 | May 10 | Exhibitor | National | |
| Email campaign — Round 1 Visitor: "Save the Date" email to 5,000 Chennai architects, designers, builders with free registration link | May 10 | May 12 | Visitor | Email Marketing | Chennai Local |
| Industry association partnerships: Tie-up with IIA Tamil Nadu, CREDAI Chennai, GIAFT, BAI for co-promotion and member communication | May 1 | May 20 | Visitor | Partnerships | Chennai Local |
| Google Display + Search Ads launch: Keyword targeting "Glass Expo India 2026", "Architecture trade show Chennai", "Facade exhibition India" | May 15 | Sep 3 | Both | Google Ads | National |
| Content marketing — begin publishing: 3 posts/week on LinkedIn & Instagram (industry insights, exhibitor spotlights, venue previews, architecture trends) | May 1 | Ongoing | Both | Social Media | National |
| Glass Bulletin editorial feature: Full-page editorial + advertorial in Glass Bulletin magazine (print + digital edition) announcing Inframe Expo 2026 | May 15 | Jun 1 | Both | Trade Media / PR | National |
| Early Bird exhibitor deadline: Drive stall bookings with early bird pricing (deadline: June 30); follow up on all 250 leads via calls + email + WhatsApp | Jun 1 | Jun 30 | Exhibitor | Direct Sales | National |
| Industry influencer collaboration: Onboard 3–5 architecture/interior design influencers (South India focused) to create awareness content | May 20 | Jun 15 | Visitor | Influencer | National |
| Chennai Trade Centre area outdoor branding: Hoardings + banner placement near Chennai Trade Centre, Nungambakkam, Guindy | Jun 15 | Sep 6 | Visitor | OOH / Outdoor | Chennai Local |
| International outreach — Round 1: Email + LinkedIn to glass/facade manufacturers in UAE, Singapore, Germany, China, Italy with international exhibitor invite | Jun 1 | Jun 30 | Exhibitor | Email + LinkedIn | International |
July 1 – August 20, 2026 | Aggressive visitor acquisition + exhibitor confirmation
| Task | Start Date | Deadline | Audience | Channel | Level |
|---|---|---|---|---|---|
| Email blast — Round 2 (National): "Who's Exhibiting?" email to 15,000 architects, designers, procurement heads across India | Jul 1 | Jul 5 | Visitor | Email Marketing | National |
| WhatsApp blast — Round 2: Visitor registration push to 3,000+ contacts via WhatsApp Business with registration link + event highlights reel | Jul 10 | Jul 12 | Visitor | National | |
| Chennai print media: Half-page ads in The Hindu, Business Standard, Deccan Chronicle Chennai edition (3 insertions across July–August) | Jul 15 | Aug 25 | Visitor | Print Media | Chennai Local |
| Auto-rickshaw & vehicle branding in Chennai: 50 auto-rickshaws branded with expo visuals deployed in T. Nagar, Adyar, OMR, Anna Nagar, Guindy for 30 days | Aug 1 | Sep 6 | Visitor | Transit OOH | Chennai Local |
| Exhibitor video spotlights: 30-second reel for each confirmed exhibitor shared on social media — builds exhibitor engagement + attracts visitors | Jul 15 | Aug 31 | Both | Social + Email | National |
| Corporate buyer outreach — Chennai: Personal invite to top 100 Chennai-based construction companies, real estate developers, and government procurement officials | Jul 20 | Aug 10 | Visitor | Direct Outreach | Chennai Local |
| Facebook & Instagram Reels campaign: 5 short-form video ads (15–30 sec) targeting Tamil Nadu, Kerala, Karnataka users in architecture and construction professions | Jul 1 | Sep 3 | Visitor | Meta Ads | National |
| Industry webinar / pre-event seminar: Host 1 online knowledge session "Glass & Facade Trends 2026" to build community and drive registrations | Aug 1 | Aug 10 | Visitor | Webinar | National |
| International press release: Distribution to Glassonweb, Glass for Europe, FeneTech, and Middle East architecture portals | Aug 1 | Aug 15 | Both | PR / International | International |
| Remind unconfirmed exhibitor leads: Final reminder calls + special late-booking incentive to remaining prospect list | Aug 1 | Aug 20 | Exhibitor | Direct Sales | National |
Aug 21 – Sep 6, 2026 | Last-mile activation and event day management
| Task | Start Date | Deadline | Audience | Channel | Level |
|---|---|---|---|---|---|
| Final email blast — "Last Chance Register": Urgency-driven email to all 20,000 contacts with 72-hour countdown CTA | Sep 1 | Sep 1 | Visitor | Email Marketing | National |
| WhatsApp reminder — 48 hours: "Event is in 2 days!" broadcast with directions, parking info, and agenda teaser | Sep 2 | Sep 2 | Visitor | Local | |
| Venue & stall setup: Branding installation at Chennai Trade Centre — entrance arch, directional signage, exhibitor nameplates, press area | Sep 2 | Sep 3 | Both | On-ground | Chennai Local |
| Press kit distribution: Send media passes + press kits to journalists from The Hindu, Business Line, Economic Times (South), architecture blogs | Aug 28 | Sep 3 | Both | PR | Chennai Local |
| Live social media coverage: Real-time Instagram Stories, LinkedIn posts, and Twitter/X updates throughout all 3 event days | Sep 4 | Sep 6 | Both | Social Media | National |
| Event day photography + videography: Professional documentation for post-event content, next edition promotions, and exhibitor highlight reels | Sep 4 | Sep 6 | Both | Media Production | Chennai Local |
| Post-event thank you communication: Email + WhatsApp to all visitors and exhibitors with highlights, stats, and "See you at Inframe Expo 2027" CTA | Sep 8 | Sep 10 | Both | Email + WhatsApp | National |
| Post-event PR blast: Press release with attendance figures, key highlights, exhibitor quotes to all trade media and national newspapers | Sep 8 | Sep 12 | Both | PR / Media | National |
A hyper-local, ground-level marketing plan tailored specifically for Chennai — covering physical outreach, institutional partnerships, and local media — to drive maximum local attendance and exhibitor participation.
Complete allocation of the ₹5,00,000 marketing budget across all channels, phases, and activities — optimized for maximum ROI and brand impact.
| Category | Components | Amount | % Share |
|---|---|---|---|
| Digital Marketing | LinkedIn Ads, Meta Ads, Google Ads, Email, WhatsApp | ₹1,82,000 | 36.4% |
| Print & Outdoor (Chennai) | Newspaper ads, hoardings, standees, auto-rickshaw branding | ₹90,000 | 18% |
| Branding & Creative | Design, website, brochures, event collateral printing | ₹65,000 | 13% |
| PR & Media | Trade media, Glass Bulletin advertorial, press releases | ₹60,000 | 12% |
| Partnerships & Influencers | Industry association tie-ups, influencer collaborations | ₹33,000 | 6.6% |
| Events & Production | Photography, videography, webinar, on-ground activation | ₹30,000 | 6% |
| Contingency Reserve | Unforeseen expenses, last-minute boosts, emergency activations | ₹40,000 | 8% |
| GRAND TOTAL | All channels, all phases, Apr–Sep 2026 | ₹5,00,000 | 100% |
A coordinated mix of digital, print, outdoor, PR, and partnership channels working simultaneously across local, national, and international levels.
Every marketing activity is tracked against specific, measurable outcomes. These KPIs define success for Inframe Expo 2026.
| KPI | Target | Measurement Method | Responsible | Review Date |
|---|---|---|---|---|
| Total visitor footfall | 8,000+ | On-ground badge scan + entry counter | Event Team | Sep 6, 2026 |
| Pre-registered visitors | 5,000+ | Website registration dashboard | Digital Team | Sep 3, 2026 |
| Confirmed exhibitors | 100+ | Signed MOUs + stall booking receipts | Sales Team | Aug 20, 2026 |
| LinkedIn ad impressions | 2,00,000+ | LinkedIn Campaign Manager dashboard | Digital Team | Monthly review |
| Google Ads clicks (CTR) | 3,000+ clicks / 3%+ CTR | Google Ads dashboard | Digital Team | Monthly review |
| Email open rate | 25%+ open, 8%+ CTR | Email platform analytics | Marketing Team | After each blast |
| WhatsApp delivery + read rate | 85%+ delivery, 70%+ read | WhatsApp Business API metrics | Marketing Team | After each broadcast |
| Social media follower growth | 2,000+ LinkedIn followers by event date | LinkedIn / Instagram analytics | Social Media Team | Monthly review |
| Media mentions & press coverage | 15+ editorial mentions | Google Alerts + media monitoring tool | PR Team | Post-event |
| Exhibitor satisfaction score | 85%+ positive feedback | Post-event survey (Google Form) | Event Team | Sep 10, 2026 |
| International participation | 5+ international exhibitors/visitors | Registration data + stall bookings | Sales Team | Aug 20, 2026 |
| Overall marketing ROI | Min. 5x return on ₹5L spend | Exhibitor revenue + visitor quality assessment | Management | Sep 30, 2026 |
Beyond Chennai, the marketing strategy creates systematic visibility across Pan-India and key international markets to elevate Inframe Expo's stature as a nationally dominant and globally respected trade platform.
Pan-India digital, media, and industry outreach
Global visibility for cross-border participation
This proposal outlines a complete, executable, and ROI-driven marketing strategy for Inframe Expo 2026 — crafted to build India's most impactful architectural trade platform within a disciplined ₹5,00,000 budget.
TAGLINE · Framing the Future of Architecture & Interiors