Inframe Expo 2026 – Complete Marketing Strategy & Budget Plan

Confidential Strategy Document Version 1.0 · April 2026

INFRAME EXPO 2026
Complete Marketing, Branding & Budget Strategy

A comprehensive, phase-wise roadmap covering digital, on-ground, local, national & international marketing — designed for both Exhibitors and Visitors — for India's premier Glass, Façade & Fenestration exhibition.

📅 4–5–6 September 2026 📍 Chennai Trade Centre, Chennai 🏢 100+ Exhibitors 👥 8,000+ Visitors 🎨 Organizers: Glass Bulletin & MGPMA ⏳ ~5 Months to Event

📋 Table of Contents

Executive Summary & Strategic Overview
Website Concept & Digital Presence Strategy
Target Audience Segmentation
Phase-Wise Marketing Timeline (with Dates)
Exhibitor Acquisition Strategy
Visitor Acquisition Strategy
Channel-Wise Marketing Plan (Local · National · International)
Content & Creative Strategy
On-Ground & Chennai-Specific Strategy
Detailed Budget Breakdown
KPIs & Performance Metrics
Post-Show Strategy

Section 01

Executive Summary & Strategic Overview

Inframe Expo 2026 is positioned as India's premier B2B trade exhibition for Glass, Façade, Doors & Windows, and allied industries. With approximately 5 months remaining until the event, a focused, multi-channel marketing approach is essential.

✅ Strategic Mandate

Attract 100+ quality exhibitors with premium stall occupancy
Drive 8,000+ verified industry visitors from South India and beyond
Establish brand recall nationally as the go-to glass & façade exhibition
Deliver measurable ROI for every exhibitor through curated footfall
Position Chennai as the new hub for architectural products trade

🎯 Primary Goal

Fill exhibition hall at Chennai Trade Centre with 100+ premium exhibitors across 6 segments and ensure 8,000+ qualified B2B visitors attend over 3 days.

📢 Brand Positioning

Premium, niche, business-first. Not a consumer mela — a high-impact industry platform where deals are made and brands are built.

🌐 Geographic Scope

Primary: Tamil Nadu & South India. Secondary: All-India (Delhi, Mumbai, Gujarat, AP, Telangana). Tertiary: International (UAE, Southeast Asia, Europe).

⏱ Timeline

5-phase marketing plan beginning April 10, 2026 and culminating with post-show follow-up by September 30, 2026.

Section 02

Website Concept & Digital Presence Strategy

The website is the single most important marketing asset. It must function as a lead-generation engine, brand showcase, and registration platform simultaneously.

#	Website Section / Feature	Purpose	Priority	Deadline
1	Hero Banner with Countdown Timer Full-width animated hero with live countdown to September 4, 2026. CTA: "Book Stall" + "Register as Visitor"	Urgency creation & immediate engagement	Critical	April 15, 2026
2	Exhibitor Landing Page Dedicated page with stall sizes, pricing tiers, floor plan preview, ROI statistics, past exhibitor testimonials, and direct booking form	Exhibitor conversion funnel	Critical	April 18, 2026
3	Visitor Registration Page Multi-step registration with trade category selection, WhatsApp opt-in, auto-confirmation email & SMS	Visitor database building	Critical	April 18, 2026
4	Interactive Floor Plan Clickable SVG floor map showing segment zones, stall availability (green/red), and stall details on hover	Transparency & stall booking confidence	High	April 28, 2026
5	Exhibitor Directory (Progressive) Live directory that populates as exhibitors register. Logos, product categories, contact info. Filterable by segment.	Social proof & FOMO for remaining exhibitors	High	May 10, 2026
6	Media / Press Room Press releases, official photos, event brochure PDF download, media kit for journalists	PR & media outreach support	Medium	May 15, 2026
7	Blog / Industry Insights SEO-driven articles: "Top Glass Trends 2026", "How to Source Aluminium Profiles", etc. Min. 2 posts/week	Organic traffic & industry authority	Medium	May 1, 2026 (start)
8	Sponsor & Partner Page Tiered sponsorship packages: Title, Gold, Silver, Associate. Includes logo placement, booth credits, speaking slots	Revenue diversification	High	May 5, 2026
9	WhatsApp / Live Chat Widget Direct chat integration for real-time exhibitor & visitor queries. Staffed 10am–7pm.	Conversion support & lead nurturing	High	April 20, 2026
10	SEO & Speed Optimisation Target keywords: "glass expo India 2026", "facade exhibition Chennai", "door window trade show South India". Core Web Vitals score 90+.	Organic search visibility	High	April 25, 2026
11	Multilingual Micro-Pages Tamil version of key pages for Chennai local audience. Hindi version for North India outreach.	Regional reach & accessibility	Medium	June 1, 2026
12	Visitor App / QR-Based Entry Mobile-friendly visitor pass with QR code, exhibitor map, schedule, and session details	On-site experience & data collection	High	August 15, 2026

⚠ WordPress-Specific Implementation Notes

Use Elementor Pro or Bricks Builder for page building — avoids generic template look
Install RankMath SEO for all on-page optimisation and schema markup
Use WPForms or Gravity Forms for registration forms with CRM integration
Integrate WhatsApp Business API via plugin (e.g., WP-Chatbot)
Host on SSD-based Indian server or AWS Mumbai region for fast load times in India
Ensure SSL, GDPR/PDPA compliance, and sitemap submission to Google Search Console

Section 03

Target Audience Segmentation

All marketing must be directed at decision-makers and influencers in the B2B architectural products ecosystem — never general consumers.

Audience Type	Profile & Role	Geography	Key Message	Best Channels	Target
Exhibitors – Manufacturers EXHIBITOR	Glass processors, aluminium extruders, hardware makers, door/window system brands	Pan-India, SE Asia, Europe	"Showcase your brand to 8,000+ qualified buyers in one venue"	WhatsApp, Email, Industry Magazines, Cold Calling	50+ stalls
Exhibitors – Dealers & Distributors EXHIBITOR	Regional distributors looking to brand, recruit sub-dealers, and expand territory	South India, Tier-1 & Tier-2	"Recruit dealers and expand your dealer network at South India's biggest trade show"	Association networks, WhatsApp, Direct sales	25+ stalls
Exhibitors – International Brands EXHIBITOR	European façade companies, UAE aluminium brands, Chinese machinery exporters seeking India entry	UAE, Germany, China, Italy	"Enter India's booming construction market through Chennai's premier exhibition"	Glass Bulletin global network, LinkedIn, Partner events	10+ stalls
Visitors – Architects & Designers VISITOR	Practising architects, façade consultants, interior designers specifying products	Tamil Nadu, Kerala, AP, Telangana, Karnataka	"Discover 100+ brands & latest technologies shaping architecture in 2026"	Instagram, COA databases, Design magazines, Email	2,000+
Visitors – Builders & Developers VISITOR	Real estate developers, project managers, purchase managers for large residential/commercial projects	Chennai, Bangalore, Hyderabad, Coimbatore	"Source the best materials, compare 100+ brands, and get best pricing in 3 days"	CREDAI networks, LinkedIn, Builder forums, WhatsApp	1,500+
Visitors – Fabricators & Contractors VISITOR	Aluminium fabricators, glass contractors, fenestration installers	Tamil Nadu, South India	"Learn, upgrade, and connect with top suppliers — all at one place"	MGPMA network, WhatsApp groups, Local trade associations	2,000+
Visitors – Dealers & Distributors VISITOR	Hardware dealers, glass dealers, building material traders looking for new brands to stock	Tamil Nadu, Kerala, AP	"Find your next best-selling brand at INFRAME Expo 2026"	MGPMA, Trade journals, WhatsApp, Retail associations	1,500+
Media & Industry Influencers BOTH	Architecture journalists, YouTube reviewers, LinkedIn thought leaders in construction sector	Pan-India	"Be the first to cover India's most anticipated glass & façade event"	Press invites, Influencer partnerships, Media accreditation	50+ media

Section 04

Phase-Wise Marketing Timeline (April – September 2026)

Every task is mapped to a specific start and end date. Colour coding indicates marketing phase. Tasks cover both Exhibitor Acquisition and Visitor Acquisition streams simultaneously.

🗓 Phase Legend

■ Phase 1: Foundation & Setup (Apr 10–Apr 30) · ■ Phase 2: Awareness Launch (May 1–May 31) · ■ Phase 3: Acceleration (Jun 1–Jun 30) · ■ Phase 4: Intensification (Jul 1–Jul 31) · ■ Phase 5: Final Push (Aug 1–Sep 3) · ■ Phase 6: Live Event & Post-Show (Sep 4–Sep 30)

Task No.	Activity / Deliverable	Audience	Owner	Start Date	End / Due Date	Priority	Channel
📌 PHASE 1 — FOUNDATION & SETUP \| April 10–30, 2026
1.01	Website audit & upgrade: Add countdown timer, upgrade hero section, install WhatsApp chat widget, fix mobile responsiveness	Both	Web Team	Apr 10	Apr 17	Critical	Website
1.02	Exhibitor brochure & stall kit: Digital PDF brochure with stall sizes, pricing, floor plan, ROI data, booking form	Exhibitor	Design + Sales	Apr 10	Apr 17	Critical	PDF/Email/WhatsApp
1.03	Exhibitor database compilation: Build master list of 1,000+ potential exhibitors — manufacturers, distributors, importers. Segment by category & geography.	Exhibitor	Sales Team	Apr 10	Apr 20	Critical	CRM
1.04	Visitor database compilation: Compile architect, builder, fabricator, dealer contacts from MGPMA membership, COA, CREDAI, AIAI, past event data	Visitor	Marketing Team	Apr 10	Apr 22	Critical	CRM / Database
1.05	Social media setup: Ensure Instagram, LinkedIn, Facebook, YouTube profiles are fully branded. Create content calendar for 5 months. Update bio links to website registration pages.	Both	Social Media Manager	Apr 10	Apr 18	Critical	Social Media
1.06	Brand identity kit: Develop standardised templates for social posts, email headers, WhatsApp flyers, event banners — all using brand color #0097B2	Both	Design Team	Apr 10	Apr 20	High	Design / All channels
1.07	Google Search Console & Analytics setup: Install GA4, set up conversion goals for stall bookings and visitor registrations. Submit XML sitemap.	Both	Web / SEO Team	Apr 12	Apr 18	High	SEO / Analytics
1.08	Email marketing platform setup: Configure Mailchimp/Sendinblue. Create segmented lists: Exhibitors (by industry), Visitors (by trade category). Design master email templates.	Both	Marketing Team	Apr 12	Apr 22	High	Email Marketing
1.09	MGPMA member announcement: Official launch communication to all MGPMA members via email, WhatsApp & physical circular. First-mover stall discount offer (10% off, valid till Apr 30)	Exhibitor	MGPMA Secretariat	Apr 15	Apr 16	Critical	WhatsApp / Email
1.10	First exhibitor outreach blast: Email + WhatsApp to compiled exhibitor database. Subject: "Secure your stall at INFRAME Expo 2026 — Early Bird Closes April 30"	Exhibitor	Sales Team	Apr 17	Apr 20	Critical	Email + WhatsApp
1.11	First 5 Instagram/LinkedIn posts: "Announcing INFRAME Expo 2026", event dates, venue, segment reveal posts (one per segment)	Both	Social Media Manager	Apr 15	Apr 30	High	Instagram / LinkedIn
1.12	Press release #1: "INFRAME Expo 2026 Announced — India's Premier Glass & Façade Exhibition to be Held in Chennai." Distribute to Glass Bulletin, trade journals, architecture media.	Both	PR Team / Glass Bulletin	Apr 18	Apr 20	High	PR / Media
📌 PHASE 2 — AWARENESS LAUNCH \| May 1–31, 2026
2.01	Google Ads Campaign Launch (Exhibitor): Search + Display ads targeting "glass expo India", "facade exhibition 2026", "aluminium trade show Chennai". Budget: ₹40,000/month	Exhibitor	Digital Agency	May 1	Sep 3 (ongoing)	Critical	Google Ads
2.02	LinkedIn Campaign — Exhibitors: Sponsored posts targeting job titles: MD/CEO/Director/Sales Head in glass, aluminium, hardware, façade companies. Geo: India + UAE + Germany	Exhibitor	Digital Agency	May 1	Sep 3 (ongoing)	Critical	LinkedIn Ads
2.03	LinkedIn Campaign — Visitors: Targeting Architects, Interior Designers, Project Managers, Builders. India + South India geo focus. CTA: Free visitor registration	Visitor	Digital Agency	May 15	Sep 3 (ongoing)	High	LinkedIn Ads
2.04	Instagram & Facebook Ads: Reel-based creatives showcasing event segments, 3D booth visuals, speaker teasers. Retargeting pixel installed on website.	Visitor	Digital Agency	May 10	Sep 3 (ongoing)	High	Meta Ads
2.05	WhatsApp broadcast series (Exhibitors): Weekly WhatsApp messages to exhibitor list highlighting remaining stall count, early-bird price, featured exhibitor spotlights	Exhibitor	Sales Team	May 1	Sep 1 (weekly)	Critical	WhatsApp Business
2.06	WhatsApp broadcast series (Visitors): Weekly WhatsApp to visitor database — highlights exhibitors joining, segment reveals, "why visit" content	Visitor	Marketing Team	May 15	Sep 3 (weekly)	High	WhatsApp Business
2.07	Industry magazine ads (print + digital): Full-page ads in Glass Bulletin, Windows & Doors, Architecture+Design, Construction World, Acetech catalogue	Both	Marketing Team	May 1	May 25 (artwork submission)	High	Print Media
2.08	Association partnership MoU: Formal tie-ups with CREDAI, COA (Council of Architecture), AIAI, FOAID, Glass Processors Association for visitor mobilisation and co-promotion	Visitor	Management	May 1	May 20	Critical	Partnerships
2.09	SEO blog content (4 articles): "Top 10 Glass Trends in India 2026", "How to Choose the Right Facade System", "Why Chennai is South India's Architecture Hub", "Aluminium vs uPVC: A Comparison"	Visitor	Content Writer	May 1	May 31	Medium	Website / SEO
2.10	Chennai local press outreach: Press meet + press release to The Hindu, Deccan Chronicle, Times of India Chennai edition, Dinamalar, Sun TV business desk	Both	PR Team	May 15	May 22	High	PR / Local Media
2.11	YouTube channel activation: "About INFRAME Expo" video, venue walkthrough, exhibitor testimonials (2–3 early exhibitors), segment explainer series	Both	Video Production	May 10	May 31	High	YouTube
2.12	Email newsletter #1: "INFRAME Expo is Here — Mark September 4–6 on Your Calendar." Segment-specific versions for exhibitors & visitors.	Both	Marketing Team	May 5	May 5	High	Email
2.13	International outreach — Glass Bulletin network: Feature article + exhibitor invitation sent to Glass Bulletin's global subscriber base (UAE, Europe, SEA)	Exhibitor	Glass Bulletin	May 10	May 15	High	Glass Bulletin (Global)
📌 PHASE 3 — ACCELERATION \| June 1–30, 2026
3.01	"Exhibitor Spotlight" campaign: Feature one confirmed exhibitor per day on Instagram, LinkedIn, and WhatsApp. Quote, product image, booth number. Builds credibility & FOMO.	Both	Social Media Manager	Jun 1	Sep 3 (daily)	High	Social + WhatsApp
3.02	Paid Google Ads — Visitor Acquisition: Launch visitor-targeted search ads for "glass expo 2026 tickets", "architecture exhibition Chennai", "building material trade fair India". CTA: Register Free	Visitor	Digital Agency	Jun 1	Sep 3	High	Google Ads
3.03	Industry influencer partnerships: Identify 10 architecture/interior design/glass industry influencers (LinkedIn + YouTube + Instagram). Send collaboration proposals. Deliverable: 2–3 posts/reels each.	Visitor	Marketing Team	Jun 1	Jun 20 (onboarding)	Medium	Influencer Marketing
3.04	Chennai outdoor advertising: 10–15 hoardings at key locations: Anna Salai, Nungambakkam, Porur, OMR, Tambaram, near Chennai Trade Centre. Focus: brand awareness & directions	Both	Events/OOH Team	Jun 15	Sep 6 (live through event)	High	Outdoor / OOH
3.05	CREDAI / COA event co-promotion: Attend CREDAI Tamil Nadu events, COA lectures, IIA (Indian Institute of Architects) Chennai chapter meetings. Distribute visitor passes & brochures.	Visitor	Business Dev Team	Jun 1	Aug 30	High	On-Ground / Events
3.06	Email newsletter #2: "Exhibitor Directory Now Live — See Who's Coming to INFRAME 2026." Include first 20–30 exhibitor logos. CTA: Register now for visitors.	Visitor	Marketing Team	Jun 10	Jun 10	High	Email
3.07	Trade delegation programme: Formalise a "group visit" programme for architecture firms, contracting companies, and dealer associations. Offer group passes, transport coordination support.	Visitor	Business Dev Team	Jun 1	Jul 31	High	B2B Outreach
3.08	Stall booking reminder — "50% Sold Out" milestone: WhatsApp + Email blast highlighting limited stalls available. Include testimonials from 3–4 booked exhibitors.	Exhibitor	Sales Team	Jun 20	Jun 22	Critical	WhatsApp + Email
3.09	International exhibitor follow-up: Personal video calls + customised proposals to international prospects (UAE, Germany, Italy, China). Offer "International Exhibitor Package" with travel support info.	Exhibitor	Sales (International)	Jun 5	Jul 15	High	Video call / Email
3.10	SEO content push (4 more articles): "Best Facade Companies in India 2026", "Top Aluminium Window Brands", "Glass Machinery Exhibition India", "INFRAME Expo Preview"	Both	Content Team	Jun 1	Jun 30	Medium	Website / SEO
📌 PHASE 4 — INTENSIFICATION \| July 1–31, 2026
4.01	Scale up paid advertising budgets: Increase Google + LinkedIn + Meta ad spend by 50%. Focus on retargeting website visitors & video view audiences. A/B test creatives.	Both	Digital Agency	Jul 1	Sep 3	Critical	All Digital Channels
4.02	Countdown campaign: "60 Days to INFRAME": Daily countdown posts on Instagram Stories. Behind-the-scenes venue setup content. "Meet the exhibitor" video shorts (60 sec).	Both	Social Media Manager	Jul 6	Sep 3 (daily)	High	Instagram / LinkedIn
4.03	Email newsletter #3: "Two Months to Go — Here's Why You Can't Miss INFRAME 2026." Full exhibitor list, session highlights, visitor registration CTA, travel info for outstation visitors.	Visitor	Marketing Team	Jul 5	Jul 5	High	Email
4.04	North India outreach tour: Team visits Delhi (Okhla Glass Market), Mumbai (glass/hardware trade areas), Gujarat (Rajkot/Ahmedabad) for exhibitor meetings and visitor mobilisation	Exhibitor	Sales Team	Jul 10	Jul 25	High	On-Ground Sales
4.05	Sponsorship activation: Activate confirmed sponsors — co-branded posts, logo on website banner, joint email blasts, sponsored session announcement	Both	Sponsorship Manager	Jul 1	Sep 6	High	All channels
4.06	Outstation visitor travel support pack: Create "Visit Chennai for INFRAME" page on website — hotel tie-ups (5 partner hotels near venue), flight info, Chennai travel guide	Visitor	Marketing + Ops	Jul 1	Jul 20	Medium	Website / WhatsApp
4.07	Nungambakkam / Parry's Corner area outreach: Distribute 5,000 printed flyers & invitations to Chennai glass market, hardware shops, aluminium fabricators in key trade areas	Visitor	Local Outreach Team	Jul 15	Jul 31	High	On-Ground / Print
4.08	Final exhibitor sales push: Personal phone calls to all pending exhibitor prospects. "Last 20 stalls remaining" messaging. CEO-level outreach for anchor exhibitors.	Exhibitor	Sales Head	Jul 20	Jul 31	Critical	Phone / WhatsApp
📌 PHASE 5 — FINAL PUSH \| August 1 – September 3, 2026
5.01	Maximum ad spend activation: Peak digital ad spend. Launch "Last Chance" creatives. Retarget all website visitors from past 90 days. WhatsApp & SMS blasts 3x per week.	Both	Digital Agency	Aug 1	Sep 3	Critical	All Digital
5.02	Email newsletter #4 & #5: "#4 — One Month to Go: Full exhibitor lineup revealed." "#5 — This Week Only: Last call to register as visitor / book stall."	Both	Marketing Team	Aug 5, Aug 28	Aug 5 / Aug 28	Critical	Email
5.03	Visitor logistics communication: Email + WhatsApp to all registered visitors — event schedule, QR pass delivery, venue map, parking info, nearest metro/bus routes, hotel suggestions	Visitor	Operations + Marketing	Aug 20	Sep 2	Critical	Email + WhatsApp
5.04	Exhibitor readiness communication: Final stall allocation map, build-up schedule, contractor contacts, Wi-Fi & power details, exhibitor badge download link	Exhibitor	Operations Team	Aug 15	Aug 31	Critical	Email + WhatsApp
5.05	Chennai OOH & transit ads peak: Add auto-rickshaw branding, Chennai Metro digital display ads, LED van activation in glass/hardware market areas of Chennai	Both	OOH Team	Aug 15	Sep 6	High	OOH / Transit
5.06	Media invitations & press accreditation: Confirm media attendance — Architecture+Design, Glass Bulletin, The Hindu, Deccan Chronicle, Dinamalar, TV9 Tamil, Puthiya Thalaimurai	Both	PR Team	Aug 20	Sep 1	High	PR / Media
5.07	Final visitor reminder campaign: Automated WhatsApp + SMS to all registered visitors at T-7 days and T-1 day before event. Include QR pass, schedule, and emergency contact.	Visitor	Marketing + Tech	Aug 28	Sep 3	Critical	WhatsApp + SMS
📌 PHASE 6 — LIVE EVENT & POST-SHOW \| September 4–30, 2026
6.01	Live event social media coverage: Real-time Instagram Stories, LinkedIn updates, WhatsApp broadcast — inauguration ceremony, hall highlights, visitor interviews, product launches	Both	Social Media + Video	Sep 4	Sep 6	Critical	Social Media
6.02	Professional photography & videography: Full 3-day photo & video coverage — brand-quality images for website, social, future marketing. Deliverable: 200+ edited photos + 3-min highlight reel	Both	Production Team	Sep 4	Sep 10 (delivery)	Critical	Photo/Video
6.03	Exhibitor lead data handover: Compile scanned visitor badges/cards by booth. Deliver lead report to each exhibitor within 5 days of event. Build long-term CRM goodwill.	Exhibitor	Operations + Tech	Sep 4	Sep 12	Critical	Tech / CRM
6.04	Post-event press release & media wrap-up: "INFRAME Expo 2026 Concludes Successfully: 100+ Exhibitors, 8,000+ Visitors" — distribute to all media contacts	Both	PR Team	Sep 7	Sep 9	High	PR / Media
6.05	Post-show email to all attendees: "Thank you for attending INFRAME Expo 2026." Include event highlights, photo gallery link, exhibitor contacts, early-bird announcement for 2027 edition	Both	Marketing Team	Sep 8	Sep 10	High	Email
6.06	Exhibitor satisfaction survey: Automated survey to all exhibitors — booth quality, visitor quality, ROI satisfaction, suggestions for 2027. Target 80% response rate.	Exhibitor	Marketing Team	Sep 7	Sep 20	Medium	Email / Google Forms
6.07	2027 early-bird launch: Announce "INFRAME Expo 2027" to all 2026 exhibitors with early-bird pricing (valid 30 days). Lock in anchor exhibitors for next year.	Exhibitor	Sales Head	Sep 10	Sep 30	High	WhatsApp + Email

Section 05

Exhibitor Acquisition Strategy

A structured, multi-touchpoint sales approach to achieve 100% stall occupancy at premium pricing before August 1, 2026.

Sales Stage	Activity	Target Segment	Start	Target Close	Stall Target	Tools Used
Stage 1: Seed Founding members	MGPMA member-only exclusive offer. 15% early-bird discount. Personal calls from MGPMA leadership.	MGPMA members, Chennai-based manufacturers	Apr 15	Apr 30	20 stalls	WhatsApp, Phone, Email
Stage 2: Expand South India outreach	Sales calls to South India glass/hardware companies — Bangalore, Hyderabad, Kochi, Coimbatore. On-ground visits.	Glass processors, aluminium extruders, hardware brands	May 1	May 31	30 stalls	Cold calls, CRM, Email, Google Ads
Stage 3: National Pan-India outreach	Delhi, Mumbai, Ahmedabad market visits. LinkedIn outreach. Digital ads. Trade magazine feature ads.	National manufacturers, importers, MNC brands	Jun 1	Jul 15	35 stalls	LinkedIn, Digital ads, On-ground visits
Stage 4: International Global outreach	Glass Bulletin global subscriber outreach. UAE glass trade associations. Indian Embassy industry outreach in Germany & Italy.	UAE, European, Chinese brands seeking India entry	May 15	Jul 31	10+ stalls	Glass Bulletin, LinkedIn, Embassy networks
Stage 5: Final Fill Last stalls	CEO-level personal outreach, "last 10 stalls" urgency campaign, referral incentives for existing exhibitors	All pending prospects	Aug 1	Aug 20	Remaining stalls	WhatsApp, Phone, Referral

📦 Stall Package Tiers

Starter: 9 sqm (3×3) – Single brand, basic shell scheme
Growth: 12 sqm (3×4) – Double fascia, electricity included
Premium: 16 sqm (4×4) – Corner stall, premium location
Flagship: 20+ sqm (custom) – Anchor exhibitor, co-branding

🎁 Exhibitor Value-Adds

Free exhibitor listing on website directory · 2 social media spotlight posts · Product launch announcement · Wi-Fi, furniture, electricity included · Lead scan app access

📞 Sales Targets by Month

April: 20 stalls confirmed
May: 50 stalls confirmed
June: 75 stalls confirmed
July: 90 stalls confirmed
August: 100+ stalls (full)

Section 06

Visitor Acquisition Strategy

Driving 8,000+ verified, qualified B2B visitors through a multi-channel, association-driven, and digital-led strategy.

Visitor Segment	Acquisition Channel	Key Message	Start Campaign	Target Registrations	Geography
Architects & Interior Designers	COA database email · LinkedIn Ads · Instagram · Design magazine ads · IIA Chennai chapter	"Discover 100+ product brands shaping architecture in 2026"	May 15	2,000+	Tamil Nadu, Karnataka, Kerala, AP
Builders & Developers	CREDAI TN network · LinkedIn targeting · WhatsApp builder groups · Builder magazine ads	"Source, compare & negotiate with top suppliers in 3 days"	May 20	1,500+	Chennai, Bangalore, Hyderabad, Coimbatore
Fabricators & Contractors	MGPMA fabricator network · Local trade association · WhatsApp groups · Flyers in glass markets	"Upgrade your business — meet top manufacturers directly"	May 1	2,000+	Tamil Nadu (primary), South India
Dealers & Distributors	Hardware association networks · MGPMA dealer list · WhatsApp · Trade journals	"Find your next best-selling brand — 100+ options in one venue"	May 1	1,500+	Tamil Nadu, Kerala, AP
Outstation Visitors (North/West India)	Google Ads (national) · LinkedIn · Glass Bulletin · Industry trade groups · On-ground Delhi/Mumbai	"India's biggest glass & façade trade event — worth the trip to Chennai"	Jun 1	500+	Delhi, Mumbai, Ahmedabad, Pune
International Visitors	Glass Bulletin global outreach · UAE Architecture trade associations · LinkedIn international targeting	"India's construction market is booming — INFRAME is your entry point"	Jun 1	200+	UAE, Malaysia, Sri Lanka, Bangladesh

Section 07

Channel-Wise Strategy — Local · National · International

Each channel is operated with a distinct strategy, creative format, and performance target.

Channel	Level	Target Audience	Strategy & Tactics	Frequency	KPI	Monthly Budget (₹)
Google Search Ads	National	Both	Target high-intent keywords: "glass expo India 2026", "facade exhibition Chennai", "aluminium trade fair". Responsive search ads. Call extensions.	Ongoing	Leads, CTR, CPC	₹40,000
LinkedIn Ads	National + Intl	Exhibitors (Mgmt), Visitors (Architects, Builders)	Sponsored content + Lead Gen Forms. Job title targeting: MD, CEO, Architect, Project Manager. Company industry: Glass, Construction, Architecture.	Ongoing	Leads, Impressions	₹35,000
Meta Ads (Instagram + Facebook)	National	Visitors (Architects, Designers, Fabricators)	Reel ads showcasing event atmosphere. Carousel ads per segment. Retargeting pixel for website visitors. Lookalike audiences from registration list.	Ongoing	Registrations, CPL	₹25,000
WhatsApp Business Broadcast	Local + National	Both	Segmented lists: Exhibitors / Visitors / MGPMA Members / Architects. Weekly message with flyer. Personalised first name opening. WhatsApp API for automation.	Weekly	Open rate, Replies, Click-throughs	₹8,000
Email Marketing	National	Both	Segmented campaigns via Mailchimp. 5 major newsletters + automated drip sequences. A/B test subject lines. Mobile-optimised templates.	Bi-weekly	Open rate 25%+, CTR 3%+	₹5,000
Instagram (Organic)	National	Visitors (Architects, Designers)	Daily Stories (countdown), 4 feed posts/week, Reels 2x/week. Content: exhibitor spotlights, segment reveals, industry facts, venue visuals. Use #InframeExpo2026	Daily	Followers, Reach, Link clicks	₹0 (organic)
LinkedIn (Organic)	National + Intl	Exhibitors + Professional visitors	Company page + personal profiles of organisers. 3 posts/week. Industry insights, exhibitor announcements, speaker features. CEO thought leadership articles.	3x/week	Followers, Engagement, Profile visits	₹0 (organic)
YouTube	National + Intl	Both	Event promo video, exhibitor interviews, segment showcases, "Why Exhibit" explainer. YouTube Shorts for Instagram cross-posting. Subscribe CTA in all videos.	2 videos/month	Views, Watch time, Subscribers	₹15,000 (production)
Print — Industry Magazines	National + Intl	Both	Full-page ads in: Glass Bulletin, Windows & Doors India, Architecture+Design, Construction World, Acetech, Facades India. 3–4 insertions each.	Monthly (May–Aug)	Reach, Inquiries	₹30,000–50,000/insertion
Chennai OOH Advertising	Local	Both (Chennai audience)	10–15 hoardings: Anna Salai, Nungambakkam, OMR, Porur, T. Nagar, Near Chennai Trade Centre. Auto-rickshaw branding (100 autos). Metro digital panels.	Jun–Sep	Estimated impressions, Walk-in traffic	₹80,000–1,50,000/month
Local Tamil Media (PR)	Local	Visitors (Chennai + TN)	Press releases to The Hindu, Deccan Chronicle, Dinamalar, Vikatan, Sun TV, Puthiya Thalaimurai, Raj TV. Offer exclusive coverage opportunities. Press accreditation at event.	Monthly press release	Coverage count, Readership	₹5,000–10,000
Glass Bulletin (Global)	International	Exhibitors (International)	Dedicated feature articles, event listing, banner ads in Glass Bulletin magazine and website. Subscriber email blast to 50,000+ global glass industry contacts.	Monthly	International enquiries, Stall bookings	₹0 (organiser asset)
International B2B Outreach	International	Exhibitors (UAE, Europe)	LinkedIn InMail to international glass industry executives. Partner with UAE Glass Manufacturers Association, India-Germany Chamber. Participation at international glass events with INFRAME promotional material.	May–Jul	International enquiries, Bookings	₹20,000
Industry Influencers	National	Visitors (Architects, Designers)	Partner with 8–10 architecture/interior design influencers on YouTube/Instagram (50K–500K followers). Deliverable: event review, stall walkthrough, "top products" content. Paid + Gifted partnerships.	Aug–Sep	Reach, Registrations generated	₹60,000 total
SMS Marketing	Local + National	Visitors	Transactional SMS for registration confirmations + 2–3 promotional blasts to opted-in database in the final 30 days. Tamil language option for local audience.	Aug–Sep	Delivery rate, Click-throughs	₹6,000

Section 08

Content & Creative Strategy

All content must reflect premium, corporate, B2B positioning. No casual language. Every piece must reinforce "Framing the Future of Architecture & Interiors."

Content Type	Format	Topic / Theme	Platform	Frequency	Deadline (first publish)
Event Promo Video	90-second cinematic reel	"What is INFRAME Expo 2026?" — venue, segments, organisers, date	YouTube, Instagram, LinkedIn, WhatsApp	One-time (hero content)	May 10
Exhibitor Spotlight Series	Static carousel post (3 slides)	One exhibitor per day — brand, products, booth number. "Meet [Brand] at INFRAME 2026"	Instagram, LinkedIn, WhatsApp	Daily (from June 1)	Jun 1
Segment Explainer Series	Infographic post + caption	6 posts — one per segment (Glass, Doors & Windows, Façade, Aluminium, Hardware, Machinery)	Instagram, LinkedIn	Weekly (May)	May 5
"Why Visit" Series	Short-form Reel (30 sec)	5 videos — "5 Reasons Architects Must Visit INFRAME", "What Fabricators Get from INFRAME", etc.	Instagram Reels, YouTube Shorts	2x/month (May–Jul)	May 20
"Why Exhibit" Series	Testimonial video (60 sec)	Interviews with confirmed exhibitors — "Why I chose INFRAME 2026"	YouTube, LinkedIn, WhatsApp	Monthly	Jun 1
Industry Insight Articles	Long-form blog (800–1200 words)	Glass trends, façade systems guide, top hardware brands, aluminium vs uPVC, INFRAME preview	Website Blog (SEO)	2x/month	May 1
Countdown & Urgency Posts	Animated Instagram Story	"X Days to INFRAME 2026" — with key stat (exhibitors confirmed, visitors registered)	Instagram Stories	Daily (Aug–Sep)	Aug 1
Email Newsletters (5 total)	HTML email (branded)	Announcement, Exhibitor directory reveal, 2-month countdown, 1-month, final call	Email (segmented lists)	Monthly + Final	May 5
Digital Brochure (Exhibitor Kit)	PDF (16–20 pages)	About INFRAME, segments, visitor profile, stall packages, floor plan, booking process, FAQ	Email, WhatsApp, Website download	One-time	Apr 18
Visitor Pre-show Guide	PDF (8 pages)	Exhibitor list, venue map, session schedule, hotel guide, QR pass instructions, Chennai travel tips	Email, WhatsApp, Website	One-time	Aug 25
Live Event Content	Stories + Posts + Clips	Real-time coverage: inauguration, hall walkthroughs, product demos, visitor interviews, awards	Instagram, LinkedIn, YouTube	Continuous (Sep 4–6)	Sep 4
Post-show Highlight Reel	3-minute video	Best moments from INFRAME 2026 — footage for 2027 promotion and sponsor deliverables	YouTube, LinkedIn, Website	One-time	Sep 12

Section 09

On-Ground & Chennai-Specific Strategy

Chennai is the home ground. A dedicated local marketing plan is essential to maximise footfall from Tamil Nadu's glass, construction, and architectural community.

Activity	Location / Target Area	Execution	Timeline	Expected Impact	Budget (₹)
MGPMA Member Personal Invitation Drive	All MGPMA member shops & offices across TN	MGPMA team personally hands invitation cards + brochures to each member. Follow-up phone call.	May 1 – Jun 30	500+ direct visitor commitments	₹15,000 (printing)
Parrys Corner & Nungambakkam Glass Market Activation	Chennai's primary glass & hardware trade zones	Street team distributes 3,000 flyers + visitor passes. Banner installations at key shop entrances. WhatsApp group adds.	Jul 15 – Aug 15	1,000+ fabricator & dealer visitors	₹25,000
IIA Chennai Chapter Outreach	Chennai architects community	Present at IIA monthly meeting. Co-branded email to IIA Chennai members. Special "Architect Day" at INFRAME (complimentary entry for registered architects).	Jun – Aug	500+ architect visitors	₹10,000
CREDAI Tamil Nadu Tie-Up	Chennai + TN developers	Official CREDAI TN endorsement. Co-branded email to 2,000+ CREDAI developer members. Banner at CREDAI events. Group visit arrangement.	May – Aug	800+ builder/developer visitors	₹20,000
Chennai Metro Digital Advertising	Alandur, Guindy, Chennai Central, Anna Nagar metro stations	Digital display ads at 5–6 high-footfall metro stations near exhibition venue. 15-second animated brand ad.	Aug 15 – Sep 6	High brand awareness, estimated 200K+ impressions	₹40,000
Auto-Rickshaw Branding	Chennai (across zones)	Rear branding on 100 Chennai autorickshaws — event name, dates, website. High local visibility especially near trade areas.	Aug 1 – Sep 6	High local visibility	₹30,000
Hotel Partner Program	5 hotels near Chennai Trade Centre (Guindy area)	Negotiate preferred rates for outstation visitors. Hotel lobby standee + TV loop ad. Provide hotel with INFRAME collateral for guests.	Jul 1 – Sep 6	Improved outstation visitor experience	₹10,000 (collateral + coordination)
Airport Welcome Advertising	Chennai International Airport	Standee at arrivals exit + digital banner at Chennai Airport (if budget permits). Welcome signage for outstation trade visitors.	Sep 3 – Sep 6	First impression for outstation attendees	₹20,000–50,000
Tamil Language Social Media	Tamil Nadu & Chennai audience	Key social posts in Tamil language on Facebook & Instagram. Tamil caption alongside English. Engage Tamil-language industry groups on Facebook.	Jun 1 – Sep 6	20%+ increase in local engagement	₹5,000 (translation)
Event Day Signage & Directional Branding	Chennai Trade Centre surroundings	Directional banners from 3 km radius to venue. 20+ pole banners along main road. Welcome arch at venue entrance. Segment-wise hall signage inside.	Aug 30 – Sep 6	Professional event experience	₹80,000

Section 10

Detailed Budget Breakdown

Comprehensive 5-month marketing & branding budget. All figures in Indian Rupees (₹). Budget is structured across three scenarios: Conservative, Recommended, and Aggressive.

⚠ Budget Assumptions

Budget covers April 10 – September 30, 2026 (pre-event, live event, and post-event)
Figures are estimates; actual costs vary by vendor negotiation
Glass Bulletin media value is contributed by organiser (not included as external cost)
MGPMA network outreach is handled through organiser resources (minimal external cost)
GST/taxes are to be added as applicable on vendor invoices

#	Category	Activity / Line Item	Conservative (₹)	Recommended (₹)	Aggressive (₹)	Phase
A. DIGITAL ADVERTISING
A1	Google Ads	Search + Display campaigns (5 months × avg spend). Exhibitor & Visitor targeting.	1,50,000	2,00,000	3,00,000	May–Sep
A2	LinkedIn Ads	Sponsored content + Lead Gen Forms for exhibitors & visitors. 5 months.	1,20,000	1,75,000	2,50,000	May–Sep
A3	Meta Ads (Instagram + Facebook)	Visitor acquisition + retargeting. Reels + Carousel + Stories ads.	80,000	1,25,000	2,00,000	May–Sep
A4	Google Display / YouTube Ads	Brand awareness display ads + YouTube pre-roll video ads	40,000	75,000	1,20,000	Jun–Sep
Digital Advertising Subtotal →			₹3,90,000	₹5,75,000	₹8,70,000
B. CONTENT CREATION & DESIGN
B1	Brand Identity Kit	Social templates, email headers, presentation templates, all branded assets	20,000	35,000	50,000	Apr
B2	Video Production (Event Promo)	90-second cinematic event promo video — scripting, shooting, editing, motion graphics	40,000	70,000	1,20,000	Apr–May
B3	Monthly Social Media Content	Design of 20–25 posts/month — graphics, Reels creatives, Story templates. 5 months.	60,000	1,00,000	1,50,000	May–Sep
B4	Exhibitor Spotlight Content	Branded templates for daily exhibitor spotlights (set of 100+ customised cards)	20,000	35,000	50,000	May–Jun
B5	Digital Brochure & Visitor Guide	Premium PDF design — Exhibitor Kit (16 pg) + Visitor Pre-show Guide (8 pg)	20,000	35,000	50,000	Apr–Aug
B6	SEO Blog Articles	10–12 industry articles (800–1200 words each) for organic traffic	20,000	35,000	50,000	May–Aug
B7	Exhibitor Testimonial Videos	3–5 short video testimonials from early exhibitors (remote + in-person)	15,000	30,000	50,000	Jun–Jul
Content & Creative Subtotal →			₹1,95,000	₹3,40,000	₹5,20,000
C. PRINT MEDIA ADVERTISING
C1	Glass Bulletin Magazine	Full page ads — 3 insertions (May, Jun, Aug issues). Premium positioning.	0 (organiser)	0 (organiser)	0 (organiser)	May–Aug
C2	Architecture+Design / Construction World	Full-page ad — 2 insertions each (Jun + Aug)	80,000	1,20,000	2,00,000	Jun + Aug
C3	Windows & Doors India / Facades India	Full-page ad — 2 insertions each (May + Jul)	40,000	70,000	1,00,000	May + Jul
C4	Print Collateral (Flyers, Invite Cards, Brochures)	10,000 flyers + 2,000 invitation cards + 500 brochures (glossy print)	30,000	50,000	75,000	Jun–Jul
Print Media Subtotal →			₹1,50,000	₹2,40,000	₹3,75,000
D. OUT-OF-HOME (OOH) & ON-GROUND MARKETING
D1	Chennai Hoardings (10–15)	Large format hoardings at premium Chennai locations. 3-month rental + printing.	2,50,000	4,00,000	6,00,000	Jun–Sep
D2	Chennai Metro Digital Ads	Digital display at 5 Chennai Metro stations. 3 weeks before event.	30,000	50,000	80,000	Aug–Sep
D3	Auto-Rickshaw Branding	100 autos branded with INFRAME logo + dates. 6 weeks.	25,000	35,000	50,000	Aug–Sep
D4	Event Venue Signage & Branding	Welcome arch, pole banners (20+), directional signage, segment zone branding, backdrop banners, hall branding	60,000	1,00,000	1,50,000	Aug–Sep
D5	On-Ground Outreach Team	3-person team visiting glass markets, fabricator zones, architecture offices for direct invite distribution (5 weeks)	20,000	35,000	50,000	Jul–Aug
OOH & On-Ground Subtotal →			₹3,85,000	₹6,20,000	₹9,30,000
E. PR, INFLUENCERS & PARTNERSHIPS
E1	PR Agency / Freelance PR	Press release distribution, media follow-up, event press coverage, post-show press	30,000	60,000	1,00,000	Apr–Sep
E2	Influencer Marketing	8–10 architecture / interior / glass industry influencers. 2–3 posts/reels each. Paid partnerships.	40,000	80,000	1,50,000	Aug–Sep
E3	Association Partnership Activation	Formal co-promotion with CREDAI, IIA, COA, AIAI. Printing, events, delegations.	20,000	40,000	70,000	May–Sep
PR & Partnerships Subtotal →			₹90,000	₹1,80,000	₹3,20,000
F. EMAIL, WHATSAPP & SMS MARKETING
F1	Email Marketing Platform	Mailchimp / Sendinblue subscription for 5 months. Up to 50,000 contacts.	10,000	15,000	20,000	Apr–Sep
F2	WhatsApp Business API	WhatsApp API integration (Interakt / Wati) + message costs for 5-month campaign	20,000	35,000	50,000	Apr–Sep
F3	SMS Bulk Campaigns	Transactional + promotional SMS. Final 30-day push to 20,000+ opted-in numbers.	10,000	15,000	25,000	Aug–Sep
Messaging Subtotal →			₹40,000	₹65,000	₹95,000
G. WEBSITE, SEO & TECHNOLOGY
G1	Website Upgrades (WordPress)	Countdown timer, exhibitor directory, interactive floor plan, visitor app page, speed optimisation	25,000	50,000	80,000	Apr
G2	CRM Setup & Integration	Lead management for exhibitor sales pipeline and visitor registration database	10,000	20,000	35,000	Apr–May
G3	SEO — On-Page + Technical	Keyword optimisation, meta tags, schema markup, Core Web Vitals, backlink building	15,000	25,000	40,000	Apr–Sep
Website & Tech Subtotal →			₹50,000	₹95,000	₹1,55,000
H. EVENT DAY PRODUCTION & PHOTOGRAPHY
H1	Professional Photography (3 days)	2 photographers × 3 days + post-processing. 200+ edited event photos.	30,000	50,000	80,000	Sep 4–6
H2	Professional Videography (3 days)	2-person video crew × 3 days + editing. Highlight reel + daily reels + testimonials.	50,000	85,000	1,30,000	Sep 4–6
H3	Live Social Media Execution Team	Dedicated 2-person team for real-time Instagram/LinkedIn posting during 3 event days	15,000	25,000	40,000	Sep 4–6
Event Production Subtotal →			₹95,000	₹1,60,000	₹2,50,000
I. INTERNATIONAL OUTREACH
I1	International LinkedIn + Digital Ads	UAE, Germany, SE Asia targeting. Focused on exhibitor acquisition.	20,000	40,000	80,000	May–Jul
I2	International Trade Partner Activation	UAE Glass Association, India-Germany Chamber collaboration. Outreach to international glass events for cross-promotion.	10,000	25,000	50,000	May–Jul
International Subtotal →			₹30,000	₹65,000	₹1,30,000
J. CONTINGENCY & MISCELLANEOUS
J1	Contingency Reserve (10%)	For unplanned opportunities, additional creatives, last-minute media buys, etc.	—	~₹2,24,000	~₹3,65,000	Ongoing
🏆 GRAND TOTAL BUDGET →			₹13,25,000	₹22,64,000	₹36,10,000

📊 Recommended Budget Allocation by Category

A. Digital Advertising

₹5,75,000 (25%)

D. OOH & On-Ground

₹6,20,000 (27%)

B. Content & Creative

₹3,40,000 (15%)

C. Print Media

₹2,40,000 (11%)

H. Event Production

₹1,60,000 (7%)

E. PR & Partnerships

₹1,80,000 (8%)

G. Website & Tech

₹95,000 (4%)

F. Email/WhatsApp/SMS

₹65,000 (3%)

✅ Recommended Budget: ₹22,64,000 (~₹23 Lakhs)

This represents our recommended investment level for achieving 100+ exhibitors and 8,000+ visitors. At an average stall price of ₹60,000, full stall occupancy (100 stalls) would generate ₹60,00,000 in revenue — representing a 2.6x return on marketing investment from stall revenue alone, before sponsorships and other revenue streams.

Section 11

KPIs & Performance Metrics

Track these metrics monthly and adjust campaigns accordingly. Reviewed every 2 weeks by the core marketing team.

Metric	Category	Target (Apr–Sep)	Tracking Tool	Review Frequency
Stall bookings confirmed	Exhibitor	100+ by Aug 1	CRM / Sales Dashboard	Weekly
Visitor pre-registrations	Visitor	5,000+ online before Sep 4	Website Analytics / WPForms	Weekly
Website unique visitors	Both	50,000+ (total May–Sep)	Google Analytics 4	Weekly
Google Ads leads (form fills)	Exhibitor	500+ exhibitor enquiries	Google Ads + GA4	Weekly
LinkedIn campaign reach	Both	5,00,000+ total impressions	LinkedIn Campaign Manager	Bi-weekly
Email open rate	Both	28%+ (industry avg: 22%)	Mailchimp Analytics	Per campaign
WhatsApp message read rate	Both	55%+	WhatsApp Business API Dashboard	Weekly
Instagram followers growth	Both	+5,000 followers (Apr–Sep)	Instagram Insights	Monthly
LinkedIn page followers growth	Both	+3,000 followers	LinkedIn Analytics	Monthly
Cost Per Lead (CPL) — Exhibitors	Exhibitor	< ₹800 per qualified lead	CRM + Ads Dashboard	Weekly
Cost Per Visitor Registration	Visitor	< ₹150 per registration	GA4 + Mailchimp	Monthly
Media coverage count	Both	20+ media mentions (pre + post)	Google Alerts / PR tracking	Monthly
Exhibitor satisfaction score	Exhibitor	4.2/5 or above (post-show survey)	Google Forms survey	Post-event
Actual gate footfall (3-day total)	Visitor	8,000+ verified visitors	QR Scan / Badge Scan system	Live (Sep 4–6)

Section 12

Post-Show Strategy

The 30 days after the event are as important as the event itself. Proper post-show follow-through builds long-term brand equity and locks in early commitments for 2027.

Activity	Audience	Start	Complete By	Goal
Post-event social media gallery — Photo highlights posted daily for 7 days after event. Tag exhibitors in their booth photos.	Both	Sep 7	Sep 14	Engagement, brand recall
Thank you email to all visitors — Personalised email with event highlights, photo gallery link, exhibitor contact directory, and "See you at INFRAME 2027"	Visitor	Sep 7	Sep 10	Goodwill, database retention
Exhibitor lead report delivery — Provide each exhibitor a structured report of visitor leads scanned at their booth. Include visitor category breakdown.	Exhibitor	Sep 7	Sep 12	Exhibitor ROI demonstration
Post-show press release — Statistics, success highlights, media-ready quotes from organisers, key exhibitors. Distribute to 30+ media outlets.	Both	Sep 7	Sep 9	Coverage, 2027 credibility
Highlight video release — 3-minute cinematic highlight reel released on YouTube + LinkedIn + Instagram. Used for 2027 marketing immediately.	Both	Sep 8	Sep 12	Content asset, 2027 promotion
Exhibitor satisfaction survey — Survey on ROI, lead quality, booth experience, suggestions. Target: 80% response rate.	Exhibitor	Sep 7	Sep 20	Improvement data, testimonials
2027 early-bird launch & re-booking — Announce INFRAME Expo 2027 to all 2026 exhibitors with exclusive early-bird pricing (15% discount, valid 30 days). Include testimonial in outreach.	Exhibitor	Sep 10	Sep 30	Secure 30+ early confirmations
Website year-round content — Update website with event recap, photo gallery, exhibitor directory (permanent). Begin SEO for "INFRAME Expo 2027".	Both	Sep 10	Sep 20	Year-round organic traffic

💡 Long-Term Brand Building — Beyond 2026

Publish an annual "State of the Glass & Façade Industry India" report in partnership with MGPMA — establishes INFRAME as an industry knowledge authority
Launch an INFRAME Awards Programme at the 2026 event — "Best Glass Product of the Year", "Best Façade Project", etc. — creates media hooks and exhibitor prestige
Develop an INFRAME Community — WhatsApp/LinkedIn group for all exhibitors and visitors for year-round networking, solidifying INFRAME as a 365-day platform not just a 3-day event
Begin outreach for INFRAME Expo 2027 expansion — larger venue, more exhibitors, city rotation consideration (Hyderabad, Bangalore)

✅ Document Summary

This document covers a complete 5-month marketing & branding strategy for INFRAME Expo 2026 across 12 sections — from website upgrades to on-ground Chennai activation to international outreach. The recommended total budget is ₹22,64,000 (~₹23 Lakhs), delivering an estimated 2.6x ROI from stall revenue alone. All tasks are mapped to specific dates, owners, and KPIs. This document should be reviewed monthly and updated as the campaign progresses.

Prepared for: INFRAME Expo 2026 | Glass Bulletin & MGPMA | April 2026